Symprove
Lootopia.
Symprove know travel would be far better for IBS sufferers if they didn’t have to think about loos all the time, so they created Lootopia - a mythical holiday destination where toilets sit beside the pool, on mountains and in ancient ruins.
A place where people with bowel and gut issues could flush all their worries away.
We then pointed people to the Symprove holiday hub for helpful advice.
This campaign allowed me to use my current 3D and motion knowledge to place toilets in stock footage of various holiday destinations. All toilets seen in the ad are fake, except the one at the very start. The toilets were digitally placed and colour matched.
The following illustrates how this was achieved.
Ancient Ruins Toilet
The footage was tracked in After Effects and then that data was brought into Cinema 4D.
The toilet model was then placed, colour matched and treated before rendering.
After Effects was used again to further embed the model into the footage.
Paddle Board Toilet
The footage was tracked in After Effects and then that data was brought into Cinema 4D.
The toilet model was then placed, colour matched and treated before rendering.
After Effects was used again to further embed the model into the footage.
Desert 4x4 Toilet
The footage was tracked in After Effects and then that data was brought into Cinema 4D.
The toilet model was then placed, colour matched and treated before rendering.
After Effects was used again to further embed the model into the footage.
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