ignition
Dare to do the things others only dream of
No other company has the heritage of engineering across as many categories as Honda: automobiles, motorcycles, robotics, power equipment, aviation and racing.
The mission of Ignition’s launch film is to dramatise Honda’s daring ambition, capturing the brand’s philosophy with the inspiring campaign line: “Dare to do the things others only dream of.”
During 2015 every model within Honda’s automobile line-up was new or refreshed, including the new HR-V and the hotly anticipated Civic Type R. 2015 also saw the Honda Jet make its first commercial flight and Honda’s return to Formula 1.
Inspired by Honda’s daring spirit, the film pays homage to one of the boldest expressions of human curiosity and engineering endeavours; space flight.
Ignition TVC
Honda are innovators and are at the forefront of various sectors, which include everything from automobiles and motorcycles, to jets and even spaceships.
Ignition Badge
This was the ignition badge that was developed for the campaign. This would eventually be placed on packaging that would be sent out to shareholders.
The team wrote up some ridiculous product descriptions and is reason enough to hit that buy button.
Master Image
The image on the left is the final shot from the television commercial and was used for all media (press and OOH).
Portrait Layout
The master images were used to create portrait layouts for the campaign. Guidelines were created for the way the type would interact with the imagery.
Landscape Layout
The master images were also used to create landscape layouts for the campaign. Guidelines were created for the way the type would interact with the imagery.
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