unlimited
london

Nike takes over Oxford Circus for Rio Olympics 2016.

Nike wanted to remind Londoners of the city’s grit and resilience, and how that resilience leads to a self-belief and determination to push your human potential. Nike wanted to instil pride in Londoners for their city and remind them that there is no limit to what they can achieve within it, in the future.

To celebrate the Rio Olympics in 2016, Nike ran the global 'Unlimited' campaign. The task was to take the spirit of the campaign and give it a local edge for London.

Bold visual assets and a manifesto challenging Londoners to smash their limits and barriers were created. A city takeover that kicked-off with our bold design work all over the Oxford Circus and Kings Cross areas.