Born to fly
See the world differently.
Virgin Atlantic has always challenged the status quo. And that iconoclastic spirit is now more important than ever, as we enter an exciting new era of travel. The heart of the new platform we've developed for the brand: See the world differently.
This was backed up with a series of tangible actions planned for years to come but for launch, the focus was on the thing that, above all, makes Virgin Atlantic different. The amazing people - customers and crew - who fly their own path.
I Am What I Am TVC
Virgin Atlantic have always championed individuality. Wherever you’re going, onboard or in life, we salute you. Here’s to those who are their own captains, a crew like no other. Those who were born to fly. Those who See The World Differently.
Master Images
A range of lifestyle images were created that would embody the entire Virgin Atlantic experience.
Portrait Layouts
These master images were then used to create a range of portrait layouts for print and digital. Using the vibrant colour scheme and type layout, these created an eye-catching campaign.
Landscape Layouts
These master images were then used to create a range of landscape layouts for print and digital. Using the vibrant colour scheme and type layout, these created an eye-catching campaign.
Beach Master Image
For the first stage of the campaign stock images were used. However, extensive retouching was required in order for these images to be used in the desired formats.
This image required a beach extension which proved tricky as it involved creating sand textures that appeared random.
Surfer Master Image
For the first stage of the campaign stock images were used. However, extensive retouching was required in order for these images to be used in the desired formats.
Extension of the sea proved to be difficult but this was accomplished by using another sea image at the same perspective after which colour matching and the sky extension was done.
Sunset Master Image
For the first stage of the campaign stock images were used. However, extensive retouching was required in order for these images to be used in the desired formats.
Extending the beach was the most difficult part of this retouch. Again locating additional beach shots matching the perspective was required after which the sky extension and colour matching was done.
Lilo Master Image
For the first stage of the campaign stock images were used. However, extensive retouching was required in order for these images to be used in the desired formats.
Using the sea shot of the same perspective as the original allowed for this retouch to be completed.
Sea Master Image
For the first stage of the campaign stock images were used. However, extensive retouching was required in order for these images to be used in the desired formats.
Using elements from the original image was the only method allowed to assist in the extension. This proved difficult as the extension couldn't look repeated.
Portrait Layouts
These master images were then used to create a range of portrait layouts for print and digital. Using the vibrant colour scheme and type layout, these created an eye-catching campaign.
Landscape Layouts
These master images were then used to create a range of landscape layouts for print and digital. Using the vibrant colour scheme and type layout, these created an eye-catching campaign.
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