alif alif

A brighter choice for
Saudi Arabia.

Since Creative Edge was set up in 2003, their team has grown internationally to over 150 dedicated employees, and have offices in Riyadh, Jeddah, Dubai and London.

Their core management team possess an unmatched knowledge of regional audiences, and bring world-class business and media expertise to every project.

Alif Alif was the first (and only) Arabic public-benefit TV channel, combining popular entertainment with high production values.

They needed a brochure to demonstrate their capabilities for prospective clients. The goal was to create a unique presentation package in order to attract investors to the channel.

The main branding and visuals were created by the video department, therefore the artwork was generated in RGB. The main challenge here was locating a printing firm that could print the artwork, whilst also ensuring that the branding on the case and cover were in-sync.