ice cream
from
another
world

Agency: Lucky GeneralsClient: Little Moons Skills: Artwork

Ice cream from another world.

Little Moons are bite-sized balls of ice cream wrapped in delicious soft, sweet mochi dough. When work started with the brand in 2021, they had very low awareness but huge ambitions.

Eating a Little Moon is like nothing you’ve ever experienced before. So, a brand platform was developed that focused on the product’s intriguing otherworldliness.

This launch campaign brought the joyfully uplifting and unusual sensation of eating Little Moons to life.

It ran across on TV, out of home (OOH), digital, social and experiential in the UK, France and Germany. Since then, the platform has informed multiple activations, partnerships and experiential activity.

The results are out of this world: Little Moons became a TikTok sensation, won The Grocer’s Food Brand of the Year 2023, revenue grew 150%, and Little Moons is now the fastest growing ice cream brand in the UK.

Necks Appeal TVC

Little Moons are unlike anything you've ever tasted before, but then, they're ice cream from another world.

Portrait Master Images

The entire flavour range was shot and composed to help create the portrait master images.

Portrait Layouts

These portrait master images were then used to create a range of portrait layouts for print and digital. Using the vibrant colour scheme and type layout these created an eye-catching campaign.

Landscape Master Images

The entire flavour range was shot and composed to help create the landscape master images.

Landscape Layouts

These landscape master images were then used to create a range of landscape layouts for print and digital. Using the vibrant colour scheme and type layout these created an eye-catching campaign.

Billboard From Another World Showreel

The ‘Billboard from Another World’ was a 6m x 3m special-build structure that was built to house 6x dancers, plenty of merchandise and a frozen storage unit (to keep those precious little mochi balls cold).

In order for the ‘hands’ to be able to engage with passers-by on the other side of the billboard, whilst still maintaining the theatre of the board being alive, a one-way vision film was utilised to sit around the perimeter of the porthole. This enabled our dancers to see out, without being seen – adding to the magic of the experience.

The public reaction to the activation was incredible, with seemingly endless queues from morning ’til evening, everybody wanted their chance to meet and greet the ‘Billboard from Another World’!

The ‘Billboard from Another World’ was a sensation on TikTok, having (currently) reached a grand total of almost 1.6m views!

This stunt featured on The Drum, Timeout, Campaign, The London Post and many more!