gym face
We’ve all got a gym face
The Gym Group has a simple mission: to break down barriers to fitness for all.
They do whatever it takes to support you on your fitness journey. And this commitment is at the heart of the new brand platform which led to the development of: we're with you.
The first barrier to fitness we wanted to tackle is 'gymtimidation' - when people feel self-conscious and lack confidence in the gym.
The music-led campaign is called 'Gym Face' and centres around a simple fact: we've all got a gym face. It's full of supportive tracks that everyone can work out to with a smile, or in this case, a Gym Face...
Gym Face TVC
From red-face to how-long-has-this-class-got-left face, we've all got a gym face.
Gyms can be intimidating, but we want everyone to feel comfortable when working out with us.
So, whether you’re new to the gym, or a gym veteran, we’ve got your back. The Gym Group. We're With You.
Master Illustrations
For the print and social campaign these humorous illustrations were created. Encompassing gym lifestyle with the social and financial impacts of going to the gym.
Portrait Layouts
These master illustrations were then used to create a range of portrait layouts for print and digital. Using the vibrant colour scheme and type layout these created an eye-catching campaign.
Landscape Layouts
These master illustrations were then used to create a range of landscape layouts for print and digital. Using the vibrant colour scheme and type layout these created an eye-catching campaign.
